Customer Intelligence

Competitive analysis

Business owners now have more information about their competitors than ever because to the development of new software, technology, and marketing strategies. It is not sufficient to merely be aware of what your competitors have to offer. In order to stay one step ahead, it is crucial to regularly carry out a complete competitive analysis. In order to keep a foothold or completely outcompete competitors, we assist you in fast identifying industry trends and modifying to competition campaigns or plans.

In order to assist leaders and managers in making strategic decisions for a business, competitive analysis (CA) is the organizing, obtaining, analyzing, and distribution of information about a product, customers, competitors, and any other aspect of the environment.

Understanding and learning about what is going on in the world outside of company is what is referred to as competitive analysis. It entails knowing as much as possible, as quickly as possible, about one’s industry, its competitors, and the external environment.

Main Points to consider

Unlike industrial investigative operations, which is unlawful, competitive intelligence is a legitimate corporate technique. The external business environment is the main concern. There is a process involved in acquiring data, turning it into intelligence, and then using it to make decisions.
Some experts in competitive analysis mistakenly emphasise that information obtained must be meaningful or actionable in order to be considered intelligence. Another definition of competitive analysis says that it is the responsible factor for the initial detection of market threats and opportunities before they become obvious.
This concept makes the differences between the general broadcast of factual information (such as market data, financial statements, and newspapers) carried out by institutions like libraries and information centres and competitor analysis, which might be a perspective on trends and events aimed at providing an advantage over competitors.

Customer Feedback Survey

How well does your product or service work? Connect with us to get the accurate image of how the market sees your product or service. You will learn about the strong points and weaknesses in your customer’s experience journey as a result of customer satisfaction.

Market Surveys

We create a specially crafted survey for you not just when businesses offer new items, but also before and, particularly, after the launch when businesses are most interested in learning about consumers’ opinions and experiences. We assist you in conducting retail surveys because they’re essential for figuring out what your customers really desire. The analysis of these patterns has a direct bearing on marketing plans and results.

Brand reputation